ThinCats the leading alternative finance provider to mid-sized SMEs, has continued its support of multi-award winning strategic communications group, Definition, with £7m in growth capital.

The funding follows the group’s recent acquisitions of brand strategy and experience consultancy Brand Vista and Schwa, a leading specialist in tone of voice, earlier this year. These purchases marked the completion of five acquisitions in eighteen months for Definition Group, adding a Manchester office to its bases in Leeds and London.

Management has successfully integrated the newly acquired businesses and the group is enjoying a strong year, with revenues reaching record highs this quarter. The additional funding was secured to support the business as it looks to capitalise on new opportunities and continues to execute its extremely successful buy and build strategy.

In July, Definition Group appointed Heather Baker as its "CEO" to drive forward its continued growth. Baker was formerly Chief Executive of TopLine Comms and TopLine Film, which were acquired by the group in 2021. The announcement followed a significant few months for Definition Group, during which it was named B2B Agency of the year at the PR Moment Awards and ranked 5^th in PR Week’s listing of the UK’s top B2B agencies.

Definition Group’s revenue is now over £10m with a team of nearly 100 across its three locations: Leeds, London and Manchester.

The group is going from strength to strength and our clients are now benefitting from the broader range of services and truly integrated approach we offer. Although we are still in the relatively early stages of our ambitious growth plans, the ongoing support from Ben, Stuart and the team at ThinCats has been an integral part of reaching some significant milestones and they continue to deliver on what they promised from the outset.

Nigel Howes, Chairman Of Definition Group 

Stuart Thompson, Head of Transitional Capital, ThinCats: “We are delighted to continue our support for Definition Group. Since our very first engagement, their vision has been clear, having executed their growth strategy very successfully. Their management team has expertly integrated 5 new businesses into the group broadening their sector expertise, expanding geographic spread and enhancing their service offering. We are excited to continue working with them and to see what’s next!”