Funding Story:
Bristol and North Carolina headquartered BlueVenn has secured £4m funding from ThinCats as it continues along the acquisition trail to increase its global footprint and product superiority in the Customer Data Platform market. The funding has supported its latest acquisition, London-based MarketDeveloper, and also provides ongoing working capital headroom to further drive growth.
BlueVenn’s continuing vision is to cut through the myriad of marketing technology solutions available to offer marketers the ability to unify online and offline marketing data into a single customer view. This empowers everyday marketers to orchestrate real-time, personalised, multi-channel customer journeys and campaigns.
Steve Klin, CEO, BlueVenn, said:
“When BlueVenn entered the US market in 2016 we researched the global market for complementary technology implementation specialists that had a particular focus and skillset around customer analytics and multi-channel marketing. This led to the acquisition of North Carolina based LEAP Media Solutions. Our second strategic focus however was to further enhance on our technology’s ability to unify
customer data from potentially hundreds of sources across the business and transform it in a way that makes it usable in marketer’s personalisation efforts. This led us to our recent acquisition of MarketDeveloper and to bring on an array of skills to incorporate new data management features into the BlueVenn solution.”
Steve continued:
“As we stand today, we have created a leading global Customer Data Platform and campaign management solution, and have a strong appetite to move that lead even further forward. Having ThinCats by our side has been very important to us. They are a progressive lender that ‘gets’ us and our vision for the business. Most importantly though is that they have taken the trouble to do something which is not common in finance - to build a relationship and be a true partner – something which is close to our hearts and our own business philosophy.”
Dave Sherrington, Regional Director, Business Development at ThinCats said:
“BlueVenn is a strong, well established, business with a clear strategic vision. Like us, they are solutions focused and pushing the boundaries forward. We are excited by their journey and look forward to working closely with them as they continue on their fast track growth trajectory.”
Having ThinCats by our side has been very important to us. They are a progressive lender that ‘gets’ us and our vision for the business. Most importantly though is that they have taken the trouble to do something which is not common in finance - to build a relationship and be a true partner – something which is close to our hearts and our own business philosophy.
Steve Klin, CEO of BlueVenn
